Thursday, October 20, 2005
Will my evangelical like praise for Apple never cease?! Not so long as they keep releasing groundbreaking products and software it won't.Apple introduced a new product for pro photographers today. Called Aperture it has been designed from the ground up for professional photographers. Aperture provides everything you need for after the shoot, delivering the first all-in-one post-production tool for photographers.
I always shoot in the RAW format despite the fact that the post production of such weighty files is laborious, cumbersome and time consuming. I haven't used Aperture yet, but the blurb and quicktime demos of the product are convincing enough to make me pre-order the product. Featuring a RAW-focused workflow, Aperture makes RAW as easy as JPEG, letting you import, edit, catalog, organize, retouch, publish, and archive your images more effectively and efficiently than ever before. From capture to output, you work directly with your RAW files, never having to first convert them into another format before viewing, adjusting, organizing, or printing them. Final Cut for stills perhaps?
posted by Finn at 9:00 AM
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